Ads in TV shows streamed online do much better than the same ads aired during traditional broadcast, according to a Millward Brown study.The firm suggests that it’s likely due to the ‘lean-forward’ viewing experience combined with the fact that only a single company or product is generally advertised during a stream, whereas dozens of ads run side by side during a typical broadcast airing.
Viewers responded better to campaigns online across a range of questions, including attention, awareness, favorability and consideration.
No comments:
Post a Comment