Monday, June 04, 2007

Blogger knocks $4bn off Apple's share value

Engadget wrote a story saying both Apple's iPhone and Leopard OS were going to be severely delayed. Their info came from what appeared to be a perfectly legitimate email circulated around Apple's internal mail server.

The result of the story was catastrophic. $4bn was knocked off Apple's share value inside half an hour. Apple was forced to issue an official denial and the stock quickly recovered, but an indication of the power of blogging.


1 comment:

Brand builder & Story teller said...

Nice to know that even smoothies like Jobs can't escape the foot in the mouth disease.Remember him taking digs at Vista's delays?
BTW, loved your post about Brainstorming blues.