Saturday, October 31, 2009

BK Augmented Reality Dollar

another great use of augmented reality. i say 'another' but there are very few out there. good to see people are starting to realise how to use this nice shiney object, rather than just doing it for doing its sake. who do you think will be the first to tag their whole product catalogue - unilever or p& g; hold up a product and it tells you how to use it, shows you a recipe or adds it to your basket...


Wednesday, October 14, 2009

Ogilvy Speak At TED

What value the intangible? Everyone in marketing should watch Ogilvy UK Group Vice Chairman, Rory Sutherland speak at TED on how advertising adds value to a product by changing perception. That change in perceived value can be just as satisfying as what we consider “real” value.

Comments suggest this is up with the best TED talks ever...

Disclaimer: I am lucky to work with Rory/hang on his coatails.


Augmented Reality Cereal Box

Breakfast will never be the same. Do you think they will do one for adults on the restorative effects of All Bran.....