Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.
Sunday, October 26, 2008
Ogilvy Athens' Tribute Song
Ogilvy's Greenery Launches Blog
The Best South African Digital Work?
Friday, October 24, 2008
10 Content Pieces That Define Marketing Today
Rubbsh title - nice list:
1. The Clue Train Manifesto: The End of Business as Usual
2. The State of Social Media 2008
3. Eric Hobsbawm on BBC Radio 4 Today Programme
4. I believe the children are our future
6. Tribes: We Need You to Lead Us
7. Here Comes Everybody
8. Exploding The Message Myth
9. Did You Know 2.0
10. The Long Tail: Why the Future of Business is Selling Less of More
10a. Interactive Marketing Trends
OK, so he didn't put the last one in.
Maybe this could be one of the evaluation criteria in the Advertising 2.0 Will & Skill matrix.
Tags: nick fell digital trends advertising online sources giles rhys jones
Thursday, October 23, 2008
Should You Sack The Attitude? That's The Golden Question.
Wednesday, October 22, 2008
Me In Hollywood Scandal. Elf 2.0
It is a well worn path. The process works so why change it.
Tuesday, October 21, 2008
The Media Centre Goes Social
The bad news: my onyko 605 home cinema amp blew up at the weekend
The good news: i got accepted as an alpha tester on boxee
boxee is a social media center. with boxee you can play videos, music and pictures from your PC or from the Internet. you can also share with your friends what albums you're listening to, what movies and TV shows you're watching, send recommendations and more.
boxee is designed to work with a remote control (it looks great on a big screen TV), but you ca
n also control it using your keyboard.
once installed boxee will start scanning your local Movies, Music and Pictures folders automatically. boxee will attempt to bring artwork, reviews, cast, etc. for your media, so browsing your library becomes more useful and fun than looking at a list of files.
boxee is based on the best media center on the planet, xbmc.
More to follow once I have played around with it some.
Sunday, October 19, 2008
Doritos Makes You Shit Yourself
With Halloween looming, Goodby has unveiled a new horror-themed campaign for Doritos promoting the re-launch of the chips brand's Taco and Four Cheese flavors. The site, dubbed "Hotel 626", is only open from 6pm to 6am EST and gives visitors the chance to take on scary challenges in 13 different rooms.
Hotel 626 features a morgue, a dark room and other claustrophobic confines, giving visitors 3D views in darkness, brooding sound design and cell phone directions that lets one react in real-time to the action on the screen. A microphone and a webcam are highly recommended to experience the whole site.
An awesome piece of branded content.
Tags: hotel 626 doritos branded+content giles rhys jones
Friday, October 10, 2008
Replace All Page Ads.... With A Doritos Ad?!
A browser plug in to strip out and replace ads. A full on rip off of Ad Art - makes me feel quite dirty - but I guess I like the fact you can choose what you display.
Tags: ad art doritos page takeover giles rhys jones
Thursday, October 09, 2008
Financial Crisis On A Whiteboard
I am glad the web can make finding this sort of information easy. Still doesn't pay the mortgage but interesting none the less.
Friday, October 03, 2008
In Banner Concerts
Thursday, October 02, 2008
Diesel's Dirty 30 Porn Ad
Diesel SFW XXX
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