Monday, August 10, 2009

Manifesto For A New Agency



6 comments:

David said...

Hi Giles,

interesting presentation! Good for inspiration for the Ogilvy Amsterdam office as well.

David Barens

Tim said...

Hi there

Totally agree. Really enjoyed this, particularly the points about learning and training. I know it's cheeky but any chance of getting hold of the ppt or even a pdf?

Cheers!

Tim

Ryan Moede said...

Great post, and it's cool to see more agency collaboration as they continue to evolve. It's been a great approach for us at 14Four (www.14four.com), and despite the growing pains that come with new models, it's exciting to see how savvy agencies are responding to new challenges.

Jukka Peltonen said...

Amazing stuff Giles! One could re-structure existing agency or build a new cult agency following your ideas and insights. Just what we need to re-shape the industry here in Finland.

Cheers
Jukka, business designer in Taivas Ogilvy, Helsinki

Phil said...

You need to be cautious about letting 'digital' drown on the reality of (consumer) experience.
First; people believe their own senses
Second; people like to stroke the product

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