Tuesday, March 30, 2010

The Roles Brands Can Play In Entertainment

A brilliantly simple definition of the role that brands can play in entertainment.

The words in bold are Louis Vuitton's bigideaL(TM)

Much better than my version. the difference between planners & creatives....


Wednesday, March 17, 2010

Engaging Doesn't Mean Interactive

In current marketing nomenclature there is a real focus on 'engagement'. I am all for being engaging but many people seem to misinterpret the notion of interactivity for engagement. given a brief for engagement they jump to digital and interactivity immediately.

Having the audience upload a story, personalise a dancing character or play a game is interactive, it just might not be engaging.

Likewise watching a piece of broadcast video content can be massively engaging without being interactive in any way.

Like the above, or a book.