Tuesday, November 10, 2009

@Ogilvy Shortlisted - Golden Twits

Your company: ogilvy

Twitter username: @@ogilvy

Why do you deserve an award?: i harnessed ogilvy employees blogs to deliver a credible & representative voice to a large corporate & spread great marketing ideas globally

What were the objectives?: 1. to experiment, learn & walk the walk. 2. to spread & harvest great marketing examples, thoughts & opinions across geography & discipline

What have you achieved?: 16,500+ followers, #1 ad agency, 5%> unfollow rate, 1:1.5 RT ratio, positive anecdotal feedback & some good banter