iPhone app from Ogilvy. Syncs with your camera and adds gently falling snow to any scene. Take a photo and send to confuse your friends.
A range of different sized virtual women model a variety of underwear. KnickerPicker is the best online shopping experience I have seen in a while. Practical for chaps - my mrs is a cross between blonde #1 & brunette #2 - and women can actually see what their purchase might look like. I love the "get your own Virtual Underwear Catwalk" feature and the effect it might have on my dwell time scores...
Twitter username: @@ogilvy
Why do you deserve an award?: i harnessed ogilvy employees blogs to deliver a credible & representative voice to a large corporate & spread great marketing ideas globally
What were the objectives?: 1. to experiment, learn & walk the walk. 2. to spread & harvest great marketing examples, thoughts & opinions across geography & discipline
What have you achieved?: 16,500+ followers, #1 ad agency, 5%> unfollow rate, 1:1.5 RT ratio, positive anecdotal feedback & some good banter
another great use of augmented reality. i say 'another' but there are very few out there. good to see people are starting to realise how to use this nice shiney object, rather than just doing it for doing its sake. who do you think will be the first to tag their whole product catalogue - unilever or p& g; hold up a product and it tells you how to use it, shows you a recipe or adds it to your basket...
Tags: augmented reality bk dollar bill giles rhys jones
Breakfast will never be the same. Do you think they will do one for adults on the restorative effects of All Bran.....
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My blog is worth $56,454.00.
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