Friday, November 07, 2008
The Black Swan Agency
I am on the plane back from Customer Futures Exec Council in Johannesburg presenting on the state of the South African digital marketplace. I just been reading The Black Swan: The Impact of the Highly Improbable, a book about randomness and uncertainty by epistemologist Nassim Nicholas Taleb.
I found a nice quote; " almost no discovery, no technologies of note, came from design and planning...focus on maximising tinkering and recognising opportunities when they present themselves... aggressive trial and error"
Great advice for a comms agency and some thing the smaller players and start ups seem to do as a matter of course. So how do the networks build a Black Swan agency process and way of thinking, avoiding the robotic approach but empowering and respecting the commonsense of the employee.
Tags: black swan agency of the futures marketing trends giles rhys jones