Tuesday, September 30, 2008

Radiohead At It Again

Another remix contest for "Reckoner," another of its In Rainbow tracks, but simpler (4/4 not 3/4) & cheaper (99 cents for all 6 stems rather than each) and no $5 entry fee.

Mix away and watch it rocket up the charts.

Via Wired


Check Your Breasts

Ogle a gorgeous male model, possibly save your life and raise money for a great cause?

120 UK women are diagnosed with breast cancer every day. So to encourage ladies to take note of this important issue, Ogilvy produced a film demonstrating how to check your breasts – with a difference.

The film, along with e-mail and display advertising, directs you to a microsite where visitors can have more fun with Tommy, get tips on being breast aware, find out what Cancer Research UK are doing to beat cancer and make a donation. Donors will receive a digital desktop calendar with a photo of Tommy for every month of the year.

Don't be downhearted guys, in a classic Dove Evolution move, his abs were enhanced by make-up.


Friday, September 12, 2008

Off On Holiday Despite XL Going Into Administration

6am this morning XL closes.
6pm this afternoon Mark Warner sorts a new flight on Viking.
6pm tomorrow I should be in Greece.

See you in a couple of weeks.

Thursday, September 11, 2008

House Refurb: The Movie

Built on the lovely animoto.com site. Chuck in your images, upload a track, or pick one of theirs & hit generate...done.

First Look: Google Content + Seth McFarlane + BK

Straight from techcrunch: First mentioned a few months ago as a way for Google to increase its video revenue and start its push for more professional content, Seth MacFarlane’s Cavalcade of Cartoon Comedy promised 50 mini-webisodes specifically designed for Google’s Content Network and AdSense distribution. And now, the video series has launched on its own site, sethcomedy.com.

The premise is simple: MacFarlane will create 50 shows for Google and illustrate pre-roll ads in his signature style. So far, there are two videos available on the site, which are also available on the “BK Channel” page on YouTube. The advertisements included in the shows are exclusively from Burger King (thus the BK Channel syndication) and there’s no word if that will change in subsequent episodes.

The Cavalcade videos can be embedded anywhere on the Web and when a user clicks on the video, the advertiser will pay a fee that’s shared by MacFarlane, Google, the production company, and the site or blog hosting the video. In essence, Google is trying to encourage the proliferation of the videos by bringing all parties in on the advertising revenue.

And perhaps that’s the most interesting part of the deal. Will this work? The only way for Google to see MacFarlane’s Cavalcade return a positive ROI is if enough people watch the videos and advertisers are willing to promote their products within the shows. So far, it has the advertiser in place, but whether or not anyone wants to watch these videos is still in doubt. Creating an incentive for publishers to embed the video is a smart move, but we can’t forget that this is a calculated risk that could force Google back to the drawing board.

Annoying that it autoplays.


Tuesday, September 09, 2008

TV & Internet - Sibling Rivals

1st, 2nd, 3rd & Now The 4th screen

Via Max


Advertising Social Network: Whoiscreative?

The founders of recruitment consultancy and placement agency ICA Creative, Jon Lewis and Dwain Schenck, have launched a new business networking site specifically for those who work in the creative industries.

WhosCreative.com gives motion designers, animators, graphic designers, photographers, illustrators, digital artists, art directors, creative directors, web and gaming artists/programmers, fashion and film industry artists the chance to present their portfolios, network, and find freelance and fulltime jobs.

Wednesday, September 03, 2008

WPP Launch A Global Digital Production Offering

Now this is an interesting spin on how the big players are adapting to the new marketing landscape: WPP Digital, the digital investment and operating arm of WPP, is establishing Deliver, a global digital production capability that distributes work among the group's stable of digital agencies to ensure that clients get the best solutions at the best price.