Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.
Tuesday, September 30, 2008
Radiohead At It Again
Check Your Breasts
Ogle a gorgeous male model, possibly save your life and raise money for a great cause?
120 UK women are diagnosed with breast cancer every day. So to encourage ladies to take note of this important issue, Ogilvy produced a film demonstrating how to check your breasts – with a difference.
The film, along with e-mail and display advertising, directs you to a microsite where visitors can have more fun with Tommy, get tips on being breast aware, find out what Cancer Research UK are doing to beat cancer and make a donation. Donors will receive a digital desktop calendar with a photo of Tommy for every month of the year.
Don't be downhearted guys, in a classic Dove Evolution move, his abs were enhanced by make-up.
Tags: cruk breast cancer awareness week ogilvy giles rhys jones
Friday, September 12, 2008
Off On Holiday Despite XL Going Into Administration
Thursday, September 11, 2008
House Refurb: The Movie
Built on the lovely animoto.com site. Chuck in your images, upload a track, or pick one of theirs & hit generate...done.
First Look: Google Content + Seth McFarlane + BK
The premise is simple: MacFarlane will create 50 shows for Google and illustrate pre-roll ads in his signature style. So far, there are two videos available on the site, which are also available on the “BK Channel” page on YouTube. The advertisements included in the shows are exclusively from Burger King (thus the BK Channel syndication) and there’s no word if that will change in subsequent episodes.
The Cavalcade videos can be embedded anywhere on the Web and when a user clicks on the video, the advertiser will pay a fee that’s shared by MacFarlane, Google, the production company, and the site or blog hosting the video. In essence, Google is trying to encourage the proliferation of the videos by bringing all parties in on the advertising revenue.
And perhaps that’s the most interesting part of the deal. Will this work? The only way for Google to see MacFarlane’s Cavalcade return a positive ROI is if enough people watch the videos and advertisers are willing to promote their products within the shows. So far, it has the advertiser in place, but whether or not anyone wants to watch these videos is still in doubt. Creating an incentive for publishers to embed the video is a smart move, but we can’t forget that this is a calculated risk that could force Google back to the drawing board.
Annoying that it autoplays.
Tuesday, September 09, 2008
Advertising Social Network: Whoiscreative?
WhosCreative.com gives motion designers, animators, graphic designers, photographers, illustrators, digital artists, art directors, creative directors, web and gaming artists/programmers, fashion and film industry artists the chance to present their portfolios, network, and find freelance and fulltime jobs.
Monday, September 08, 2008
First Look - Video of Ford Esquire ePaper Ad
Wednesday, September 03, 2008
WPP Launch A Global Digital Production Offering
Tags: wpp digital agency of the future wpp deliver new agency models giles rhys jones