Wednesday, December 17, 2008

Ogilvy iPhone Christmas Bell

It’s Christmas, with bells on. Ogilvy Labs turns your iPhone or iPod Touch into a Christmas-carol-playing handbell.

First choose a carol, then select a bell. Then just ‘ring’ your iphone like you would a real bell. Each ringing movement sounds a note of your chosen carol. Play as fast or as slow as you like. 

Gather your chums and form a festive handbell chorus 

Ring in the season with Jingle Bells, Ding Dong Merrily on High, Away in a Manger, We Wish You a Merry Christmas, Silent Night, Little Donkey, Oh Come All Ye Faithful and Auld Lang Syne. 

Chrimbell is the ultimate accessory for the modern caroler. It’s Caroling 2.0 or, like, a Christmas Guitar Hero.

In association with Golden Gekko.

Ding Dong
Disclaimer: I work at Ogilvy, In Labs, who built this.

Monday, December 15, 2008

Ford - Mobile Augmented Reality

In Your Face Mini

Everthing is going digital and everything digital is going mobile. 

From Vio

"Find It" is a pan-European campaign that will be launched in around a dozen countries, with the objective of targeting a 20-something crowd - hard to reach people who don't want to follow the mainstream. So the campaign is all about letting people find and explore the hidden discoveries which are out there.

You can try out the 3D Ka if you've got a Nokia camera phone released in the last two years or Windows Mobile camera phone. Download the A'3D Ka' mobile application from Then point your phone at the 3D marker you find.

When the 3D Ka is viewed at a particular angle on the phone screen it will reveal a secret URL:  continuing the theme of looking beyond the obvious.

An overlay application for the first stage of the campaign has been launched where you will find some pretty cool and innovative stuff such as:

- A clean
graffiti film stunt which was specially staged in Berlin
- A
high-speed film guide to the best street art around London's Shoreditch
- An interactive journey around a range of small undiscovered sites where the overlay application's navigation stays with you to guide you along the way.

Not bad


Thursday, December 11, 2008

5 Reasons Agencies Should Employ Bloggers

OK so I have a vested interested as I am a blogger but this from Neil makes sense: Here are 5 reasons why employing people who blog is more important than ever. 

  • They start fires. Blogging forces you to come up with new stuff. To be interesting.
  • They understand the value of connection. And are connected. To other interesting people.
  • They get digital. They appreciate the nuances and potential of social media. And how it works. Because they're doing it, not looking at it
  • They're bothered. They have an opinion. They're not afraid to express it. 
  • They're passionate about their subject. And real passion is rare indeed.
I rejigged them abit. It fits with the Will & Skill cull.


Wednesday, December 10, 2008

Destroy Now To Build The Future

As straight copy & paste from McKinsey's Leading Through Uncertainty paper.

A crisis is a chance to break ingrained structures and behaviors that sap the productivity and effectiveness of many organizations. Such moves aren’t a short-term crisis response—they often take a year or more to pay dividends—but are valuable in any scenario and could help a company survive if hard times persist. Although employees may dislike this approach, most will understand why management aims to make the organization more effective.

This may, for example, be the time to destroy the vertical organizational structures, retrofitted with ad hoc and matrix overlays, that encumber companies large and small. Such structures can burden professionals with several competing bosses. Internecine battles and unclear decisions are common. Turf wars between product, sales, and geographic managers kill promising projects. Searches for information aren’t productive, and countless hours are wasted on pointless e-mails, telephone calls, and meetings.

Experience shows that streamlining an organization to define roles and the way those who hold them collaborate can greatly improve its effectiveness and decision making. When jobs must be eliminated, the cuts mostly reduce unproductive complexity rather than valuable work. As Matthew Guthridge, John R. McPherson, and William J. Wolf point out in “Smart cost-cutting in the downturn: Upgrading talent” (available on December 4), Cisco took that approach in shedding 8,500 jobs in 2001. When the company redesigned roles and responsibilities to improve cooperation among functions and reduce duplication of effort, talented employees were more satisfied in a more collaborative workplace.

In fact, many functional areas offer big opportunities: greater effectiveness, lower fixed costs, freed-up capital, and reduced risk. This could be the moment to redefine and reprioritize the use of IT to increase its impact and cut its cost. Other companies could seize the moment to control inventory; to reexamine their cash flow management, including payments and receivables; or to change the mix of marketing vehicles and sales models in response to the rising cost of traditional media and the growing effectiveness of new ones.

As customer preferences change, competitors falter, opportunities to gain distressed assets emerge, and governments shift from crisis control to economic stimulus, the next year or two will probably produce new laggards, leaders, and industry dynamics. The future will belong to companies whose senior executives remain calm, carefully assess their options, and nurture the flexibility, awareness, and resiliency needed to deal with whatever the world throws at them

Some have been there before. Nice. Fits in with the Black Swan Agency.

Tuesday, December 02, 2008

Yotta Tweak - The Mother Of All Tweaks

There are generally two accepted types of planners - the ad tweakers and the big idea thinkers. Alledgely one comes up with orginial thinking the other moves place settings around. The thinkers are held in high regard and the tweakers derided. 

But I think the tweakers will be the winners. 

We are a recombinant culture, we take other peoples stuff, add to it, change it and tweak it. Black Swan theory focuses on maximising tinkering and recognising opportunities when they present themselves. Google have an aggressive trial and error process and Tim O'Reilly coined perpetual beta. All give rise to the the phenomenon of the yotta tweak. The one, often small, thing that once changed that cause disproportionate impact.

Thought prompted and phrase coined by Nick F more on Dont Tell My Mum and finally i get to use this image.


Monday, December 01, 2008

Fanta Mobile: An Ad You Can't Hear

Ogilvy Advertising has developed a mobile application for Fanta that is only audible to teenagers. 

The application is based on the same technology used to deter teenagers from hanging around outside shops and bus shelters, the Mosquito Teen Repellent, developed by Howard Stapleton.

The Fanta Stealth Sound System, uses high-pitched frequencies, only audible to the under 20s. It includes wolf-whistles, warnings, pssts and sound tags for phrases like "cool", "uncool", and "let’s get out of here".  

Bo Hellberg played it all the way through my presentation to the board on branded entertainment. And yes, despite the prevalence of ironic t-shirts, difficult glasses and trainers hinting at at least a desire to recapture their youth,  no one noticed. Not even me...

QR T-Shirt - A Sign Of things To Come?

QR and Shot codes still struggle to make an impact in the west. City AM, the free daily business newspaper, recently launched QR technology that allows readers to download financial news direct to their mobile phones and a couple of others have also played around to limited mass appeal. Now this new fashion company isnt going to change any of that fast but it is pretty neat and an ideal xmas present for the mobile/digi geek in the family (pay attention mum). 

I can see a time when Zagats or Amex will integrate these into their merchant's stickers or tourist authorities label historic buildings providing copy, audio or animated information and guides.....

Thanks Isabelle.


BMW & Microsoft Surface

So we have just got one of these babies in the Ogilvy Labs office - as demonstrated by the lovely Sasha.

Good to see BMW putting theirs to good use. Too much money to invest in what is a glorified kiosk?

Hat tip