Monday, April 30, 2007

I Have Seen The Future And It Is Steak er Flavoured

My butcher seems to have a slight and selective case of Parkinsons, I voice my approval when a rigid finger hovers around the inch thick mark for a rib-eye steak. Then the knife comes out, a wobble and an extra inch and a half later I am staggering off with about 2kg of meat.

On getting home I decided to Google Rib-Eye for some marinade suggestions and this little baby pops up. A perfect case of branded content from

Wednesday, April 04, 2007

Second Lifers Not Phased By Flooding

Within moments of Second Life flooding the inhabitants were riding around on giant carp and chasing schools of fish in scuba gear. The inhabitants of one bar replaced the tables & stools with boats and carried on drinking - albeit discussing the dangers of global warming.

A great vibe with lots of support for both the event and the charity. It also generated the required conversations about global warming on personal and second life blogs as well as through more mainstream sites and traditional media.

Thanks everyone for your support.


Images Of Second Life Being Flooded


Tuesday, April 03, 2007

Second Life Flooded!

To highlight the potential devastating effect of climate change Adventure Ecology & Second Life including Tokyo, Ibiza & The Netherlands tomorrow, 4th April.

We will be filming the event in world tomorrow please come and experience the flood and find Adventure Ecology avatars and learn more about how to help prevent this virtual flood becoming a real one. Check back here for videos of the event.

All times are GMT.
09.00am - 09.25am at Britannia
09.35am - 10.00am at Plush Avenue
10.10am - 10.35am at Togenkyo
10.45am - 11.10am at Nederland
11.20am - 11.45am at Plush
11.55am - 12.20am at Ibiza
12.30am - 12.55am at Mallorca

The IPCC (Intergovernmental Panel of Climate Change) have predicted sea levels to rise by up to 59cm by the end of the century, an estimate considered to be modest by many critics. This would threaten some of the world’s major cities such as New York, London and Tokyo as well as huge areas of low lying land including The Netherlands, where the effects of the damage are already being felt.

Adventure Ecology promotes respect and responsibility for our Planet, its environment, species and peoples by developing a greater understanding of the Planet’s greatest challenge: Climate Change. By flooding Second Life we hope to demonstrate the potential devastation that climate change could have on the environment.

As Second Life is created, owned and maintained by its citizens they have the power to change things for the better. We’re hoping that this sense of empowerment will be reflected when the second life citizens move from the virtual to the real world.

Projects on the scale of the Adventure Ecology Flood have previously been impossible within Second Life as each territory is owned and controlled by individual avatars. However, with the help of Anshe Chung, the largest real-estate developer in Second Life, Adventure Ecology has been granted special permission to flood a vast area of Second Life on an unprecedented scale.