Exclusive Olympics Content: At The Cost Of A Tag Line

Lenovo's Voices of the Olympic Games project - in which Lenovo has given 100 Global Olympians the technology and support they need to blog their experiences in Beijing, and then aggregated all of their stories into one web site - is a great concept that I am looking forward to reading.

In an interesting spin the Ogilvy bloggers out there are offering exclusive content for bloggers not at the Olympics in return for a Lenovo tag line or attribution and a link.

Visit Rohit to request to be part of this experiment.

Tags: lenovo voices of the olympics rohit lenovo olympics blogs giles rhys jones