Wednesday, November 01, 2006

The Lost Art of Advertising Storytelling

At the OgilvyOne NY Verge Conference they launched OgilvyTransient: a go anywhere do anything team of brand editors, film makers, storytellers, planners and creative. Putting the story telling and content back into marketing comunications.

This is not a very revolutionary concept but over the past 50 odd years the art of story telling to engage with the audience seems to have fallen out of favour in advertising circles. Thankfully we are however being forced to shun shallow one hit, broadcast tactics in favour of entertaining or useful, episodic and collaborative converations.


1 comment:

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