Monday, August 21, 2006

Online now the 'lead medium' for UK youth

10 August 2006
TV losing out particularly badly as a result

Online is rapidly becoming the lead medium for young people in the UK, with their consumption of 'old' media continuing to fall.

According to a new report from communications regulator Ofcom, 16 to 24 year-olds watch TV for one hour less per day than the average television viewer. Public service programmes shown by the likes of BBC1 and ITV1 are suffering particularly badly. In multichannel homes, the share to terrestrial channels among 16 to 24 year-olds is down from 74.3% of their viewing time in 2001 to 58% in 2005, as they turn to more niche digital channels that better reflect their interests.

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