Monday, August 07, 2006

Cross-platform marketing is the new mainstream

Marketers are unlikely to give up on TV as long as there are audiences tuning in to mass broadcasts, but there are few mainstream companies that are not supplementing their traditional media buys with various online campaigns. As Coca-Cola's Susan McDermott told Adweek, at Coke, executives are asking, "'How can we marry online with TV, print, outdoor and make them all work together?'"

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