Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.
Wednesday, October 14, 2009
Augmented Reality Cereal Box
Breakfast will never be the same. Do you think they will do one for adults on the restorative effects of All Bran.....
Number one, the presentation was too slow. Number two, how many people would be late for work with that. Number three, how many kids would actually eat their breakfast. Cool interface, not so cool application.
Very impressive ! would love to use it on product where when you solve the puzzle/game you get a value add code for a related product (i.e. xbox game:- solve the game on the box and get a free theme/level voucher etc)
AR isn't that tricky to do but they have done it very well with the orientation adjustments, makes me want to crack open the laptop and trump it :) . If anyone is interested in developing some AR at Twisted-studio.com we have a number of R&D teams working on mini implementations and would be happy to chat about proespective ideas to implement AR with brands.
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Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery. It is related to a more general concept called mediated reality in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality.
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25 comments:
Number one, the presentation was too slow. Number two, how many people would be late for work with that. Number three, how many kids would actually eat their breakfast. Cool interface, not so cool application.
I see coco-pops all over the table. But I love this. It's great.
Very impressive ! would love to use it on product where when you solve the puzzle/game you get a value add code for a related product (i.e. xbox game:- solve the game on the box and get a free theme/level voucher etc)
This is really sweet. The best interaction AR I have seen.
does anyone knows how does it works?
AR isn't that tricky to do but they have done it very well with the orientation adjustments, makes me want to crack open the laptop and trump it :) . If anyone is interested in developing some AR at Twisted-studio.com we have a number of R&D teams working on mini implementations and would be happy to chat about proespective ideas to implement AR with brands.
Thanks for posting! Its very helpful article nice and impressive. I like it, I have also bookmark it and will recommend it to many other peoples.
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Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery. It is related to a more general concept called mediated reality in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality.
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A cereal box prize is a promotional toy or small item that is offered as an incentive to buy a particular breakfast cereal.
This is one of the best blogs I have ever come across. The credit goes to the author for his brilliant efforts. I have just bookmarked this URL in my browser. Thanks for sharing.
I am glad to be on this website and reading this great blog. The author has done a fantastic job. He deserves appreciation for the work. Thanks for this great share.
I feel delighted to see people sharing quite profitable on the internet through their blogs. This site has some of the best blogs I have ever come across. Thanks for sharing.
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This topic hasn’t been much discussed on the internet, so it’s good to see people sharing these types of rare information through their blogs which provide knowledge to the readers in many ways. Thanks for sharing.
It gives me great pleasure to see author's coming up with some great topics and sharing with us through their blogs. I am really thankful to them for their efforts. Keep up the good work.
Glad to be visiting your blog again, I have been away since months from the internet. I just love reading these types of top quality blogs. Thanks for sharing.
Thanks for this post, it was pretty nice. Read your other posts as well, all were good. I am definitely going to share this URL with my friends. Just bookmarked this site.
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