What value the intangible? Everyone in marketing should watch Ogilvy UK Group Vice Chairman, Rory Sutherland speak at TED on how advertising adds value to a product by changing perception. That change in perceived value can be just as satisfying as what we consider “real” value.
Comments suggest this is up with the best TED talks ever...
Disclaimer: I am lucky to work with Rory/hang on his coatails.
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