Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.
Wednesday, August 05, 2009
Claim It!
Lovely example of crowdharnessing, location based advertising.
So far some of the most interesting crowdharnessing schemes have been in categories where crowds are happy to be harnesed. Take the Batman launch: who wouldn't want to be involved in a Batman story? Similarly, what skateboarder wouldn't want to be involved in something like this.
The challenge will be to do something with washing powder, or batteries, which arouses the same passion.
4 comments:
Freaking awesome! This brings interactive technology into the hands of real people!!
So far some of the most interesting crowdharnessing schemes have been in categories where crowds are happy to be harnesed. Take the Batman launch: who wouldn't want to be involved in a Batman story? Similarly, what skateboarder wouldn't want to be involved in something like this.
The challenge will be to do something with washing powder, or batteries, which arouses the same passion.
can me link exchange for your site?
thanks
http://info-job-vacancy.blogspot.com/
visit this one http://marketing26.blogspot.com/ for more info.
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