Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.
Friday, November 21, 2008
8:4:2 Branded Entertainment Defined
...or the half life of branded entertainment.
8 Channels, 4 levels of brand involvement, 2 ways of marketing integration.