Friday, October 19, 2007

When I Was Young...

A 3 minute video highlighting the most important characteristics of US students today - how they learn, what they need to learn, their goals, hopes, dreams, what their lives will be like, and what kinds of changes they will experience in their lifetime.

Via Communities Dominate Brands



Anonymous said...


This should be mandatory viewing. For marketers. Parents. Teachers.

We're going to have to get very inventive to capture the attention of this generation.


Anonymous said...

I was a student (in Siena, Italy) just 2 years ago. The problem is you can't love all the information that surround your interests.

Now I really STUDY, as a copywriter and SEM. To "study" comes from the latin "studeo", that means "dedicating time to what you like", funny, uhm?.

Cheers from Italy

Kerry Noone, Amtrak Careers said...

I am new to your blog...

This was a great video! I found it after I received my cell phone bill and saw that my step daughter had more than 8,500 text messages in the month of November. I was amazed and thought for sure this had to be abnormal. I guess as it turns out it's not!

Thanks for a great blog!