According to a recent patent filing, Google is planning an expansion into the physical advertising space.
Specifically, they are planning to startadvertising on billboards which would be connected to the internet! Thepatent is based on the interactive connection (because google isn’t goingto make boring billboards).
Engadget notes, “The system apparently worksby only advertising products that are available and in stock within storesin the local area. Stores will be able to buy advertising on these localelectronic billboards through a similar system to how AdSense currentlyworks: by logging into a computer and buying them.”
Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.
Monday, January 15, 2007
Google Moves Offline
Quote from Trendhunter:
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