Wednesday, September 06, 2006

Saatchi creates girl band

classic marketing gone mad. instead of leveraging the existing relationships that people have with sites/magasines/social networks etc. they decide to create their own. you can already sponsor p diddy to sing about mcdonalds burgers why would i hire some tin pot threesome. selling out before they even made it - interesting approach. we see it all the time online but it mainly comes from clients - to have an agency do it off their own back is shameful.

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