Monday, January 15, 2007
Most Contagious 2006
Essential reading: Most Contagious 2006 round-up from the guys & girls at Contagious.
Google Moves Offline
Quote from Trendhunter:
According to a recent patent filing, Google is planning an expansion into the physical advertising space.
Specifically, they are planning to startadvertising on billboards which would be connected to the internet! Thepatent is based on the interactive connection (because google isn’t goingto make boring billboards).
Engadget notes, “The system apparently worksby only advertising products that are available and in stock within storesin the local area. Stores will be able to buy advertising on these localelectronic billboards through a similar system to how AdSense currentlyworks: by logging into a computer and buying them.”Nice!
Ad Agency Of The Year
You: Person of the Year and now this....Power to the people indeed... Alka-Seltzer, Frito-Lay, the NFL and Chevrolet have all commissioned spots created by amateurs to run during the Super Bowl traditionally where TV agencies get their biggest moment to shine creatively in America.
Left: Kiley Moorefield, right, and Tyler Lesch pitch their idea for a Chevy Super Bowl ad
Ad Age Agency of the Year: The Consumer John Doe Edges Out Jeff Goodby
NEW YORK (AdAge.com) -- That the most important piece of commercial content of 2006 was created by a juggler named Fritz Grobe and lawyer Stephen Voltz, and distributed on a website called Revver, is a sign of our times.
Compressed into "The Diet Coke & Mentos Experiment" sensation is the key question that gnaws -- or should be gnawing -- at just about anybody who wants to sell their product to consumers in the 21st century: Should I try to get my consumers to do something like this?
ASA ruling on flogs
"Research has shown the public regard blogs as the second most reliable source or information after online review sites. This is more than for newspapers, adverts and e-mail marketing. It is therefore no surprise when companies take advantage of this and create what have now been termed a "flog" - a fake blog.
However, the Advertising Standards Authority upheld a complaint in respect of a fake weblog on a number of football club related websites.
The blog started "Fellas, have you heard what talksport radio are doing this season. They are recruiting a fan from every club in the premiership and football league to become the voice for their club on their station."
A reader complained that it was not clear that the weblog was placed by talkSPORT radio.
The radio station said that weblog posts on third part sites had not been part of the planned marketing strategy for this initiative. The blog complained of had been posted by a member of staff acting independently. They said they had now taken steps to ensure employees were aware that such actions were not permitted.
The ASA acknowledged that the flog had not been authorised, but nevertheless because it had not been clearly identified as advertising, clauses 7.1 (Misleading) and 22.1 ("Marketers, publishers and owners of other media should ensure that marketing communications are designed and presented in such a way that it is clear that they are marketing communications.") of the CAP Code had been breached.
The ASA has therefore shown that it is prepared to take a tough line on cases of "flogging" that come to its notice in the UK.
However, the Advertising Standards Authority upheld a complaint in respect of a fake weblog on a number of football club related websites.
The blog started "Fellas, have you heard what talksport radio are doing this season. They are recruiting a fan from every club in the premiership and football league to become the voice for their club on their station."
A reader complained that it was not clear that the weblog was placed by talkSPORT radio.
The radio station said that weblog posts on third part sites had not been part of the planned marketing strategy for this initiative. The blog complained of had been posted by a member of staff acting independently. They said they had now taken steps to ensure employees were aware that such actions were not permitted.
The ASA acknowledged that the flog had not been authorised, but nevertheless because it had not been clearly identified as advertising, clauses 7.1 (Misleading) and 22.1 ("Marketers, publishers and owners of other media should ensure that marketing communications are designed and presented in such a way that it is clear that they are marketing communications.") of the CAP Code had been breached.
The ASA has therefore shown that it is prepared to take a tough line on cases of "flogging" that come to its notice in the UK.
Friday, January 12, 2007
NFL Fan Contest Won By Ad Guy
There is a fine line between encouraging consumer involvement and begging for it and some pro con-gen marketers are starting to setp over it.
Of the 1,700 videos dropped off at the NFL's doorstep, Gino Bona's idea was chosen for the coveted 30-sec spot on Feb 4's Super Bowl. The Bills fan claims he tapped into his own "pathetic emotions" to illustrate how bummed fans get when football season ends.
Bona's also the biz-dev director for up-and-coming marketing firm Garrand.
Of the 1,700 videos dropped off at the NFL's doorstep, Gino Bona's idea was chosen for the coveted 30-sec spot on Feb 4's Super Bowl. The Bills fan claims he tapped into his own "pathetic emotions" to illustrate how bummed fans get when football season ends.
Bona's also the biz-dev director for up-and-coming marketing firm Garrand.
Dove Asks Users for Ads
Dove hops on the consumer-generated-ad-contest hype assisting would-be advertisers with a tutorial on Dove Cream Oil. The winning ad will air during the Academy Awards in February.
Tuesday, January 09, 2007
Tuesday, January 02, 2007
Media Buying 2.0
"In this new media world companies can’t pay for prime time spots, they must earn them instead." Don Tapscott, Wikinomics.
Bebo to Roll Out Ad Widgets
The social network is to allow users more control over what advertising appears on their site.
Users fill out a profile and can select an advertiser application to feature on their page from the Bebo Widgets gallery.
This power places huge emphasis on advertisers to be relevant and deliver value add so it doesn't feel like marketing but well targeted and engaging content.
More from Adweek
Users fill out a profile and can select an advertiser application to feature on their page from the Bebo Widgets gallery.
This power places huge emphasis on advertisers to be relevant and deliver value add so it doesn't feel like marketing but well targeted and engaging content.
Bebo is readying the launch of its first advertiser widgets, small Web applications users can embed in their personal Web pages.
The social network last week began allowing users to embed miniature Web applications into their profile pages, letting them choose from three photo-sharing widgets from Slide, Photobucket and Rockyou. Bebo plans to build a collection of widgets users can choose to add to their profiles.
More from Adweek
Monday, January 01, 2007
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