Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.
Brilliant. I wonder why some people still believe there is a thing such as one global strategy?
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Hey Giles - A question for you. Since, I couldn't see your email-id here; I'm writing my question here even though it's not related to this post:
- I was wondering what you think about experience design agencies like Adaptive Path (adaptivepath.com) and ideacouture.com. Where do they stand in the digital media landscape?
- If digital media is getting more and more interactive, wouldn't these experience design agencies that specialize in interaction/interface design and in fact take more holistic approach to the whole interactive thing, be at the forefront of digital landscape.
Without getting political, there has been a lot of buzz on the Web on Internet restrictions and censorship in China, especially after Google threatened to pull the plug last year, find about the the current conditions there now in 2011 from a social media blogger's prespective.
Read the full blog post @ http://bit.ly/glL4tN
Great article, I think you covered everything there.
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