They pick up the references on their technorati links/Google alerts/facebook notifications and go to your site to see what you have to say about them. One way to avoid gatekeepers or the crowded inbox. I like it.
This has of course worked for bloggers talking about brands, I seem to recall Rohit has a sideline in blogging about one of his predilections and as a consequence gets asked to test luggage....
Tags: new media channel rohit egomunications giles rhys jones
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