Monday, October 30, 2006

Dove Evolution - It's All About The Content

No media money was spent behind this but in less than a month it has delivered 1.7 million views on YouTube and garnered press coverage on 'Ellen', 'The View' and 'Entertainment Tonight'. Courtesy of Ogilvy Canada.

Impressively, it has delivered three times the traffic spike to as the brand's SuperBowl spot and resultant publicity last year.

A good case of make interesting stuff and people will spend time with you, whether your media budget is zero or billions.

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1 comment:

Anonymous said...

So Dove press & posters don't get retouched before printing, TV adverts don't go through post production before airing?

A likely story.