Interactive Marketing Trends

Tuesday, May 13, 2008

May Top 10 UK Ad Blogs

Top 10 UK Ad Blogs

(Alexa World Ranking)
1 Scamp 259, 312
2 Adliterate 282,829
3 Behind The Buzz 412,945
4 Crackunit 423,871
5 Welcome To Optimism 434, 289
6 Only Dead Fish 462,723
7 Spinning Around 576,7893
8 TV's Worst Adverts 682,597
9 Interactive Marketing Trends 739,506
10 Fish N Chimps 801,466

Update on Scamps chart

Tags: top uk ad blogs scampblog giles rhys jones

Monday, May 12, 2008

All Your Trend Blogs In One Place

What do you call a blog roll of trend blogs?

A trendroll

Brought to you by the folks at Trendspotting, trendroll is a user generated trendblogs directory, which maps out the best trendblogs on the web. Submit your blog, people view, comment and vote for ones they find useful.

Feel free to drop by my entry and "scope" it or review the list below:

DESIGN (42)
TECHNOLOGY & GADGETS (47)
FASHION (77)
LIFESTYLE (50)
ECO (20)
SCIENCE & HEALTH (11)
STREET (36)
BUSINESS & WEB (5)

It will form part of TrendoScope, a trends discovery platform designed to offer the ultimate solution for Trends Spotting. Enjoy

Tags: trendroll trendspotting marketing trends giles rhys jones

Wednesday, May 07, 2008

Where do you find the time?

Just about anyone who has a hobby, and certainly any bloggers, would have heard this fairly often, and a gamer almost daily (admittedly from his mum shouting up the stairs). Time is often cited as the valuable resource yet we seem to be rubbish at identifying what constitutes making good use of it. And according to Clay Shirky, TV is to blame:

The whole of wikipedia --every page, every edit, every talk page, every
line of code, in every language that Wikipedia exists in--that represents
something like the cumulation of 100 million hours of human thought.

And television watching? Two hundred billion hours, in the U.S. alone,
every year. Put another way, now that we have a unit, that's 2,000 Wikipedia
projects a year spent watching television. Or put still another way, in the
U.S., we spend 100 million hours every weekend, just watching the ads.

People asking, "Where do they find the time?" when they're looking at
things like Wikipedia don't understand how tiny that entire project is.

And as many of you will recognise there is the increasing trend of watching TV and using the computer. Do you think there are shows that stimulate creativity and those that don't. Wikipedia would have taken 150 million hours if they had been watching American Idol 2008.

Watch the video above or read the transcript.

Hat tip Rory & Damiano

Tags: clay sharkey wikipedia interactive marketing giles rhys jones

GET SATISFACTION!!!

Not sure how many of you got this message with various spam filters around etc... maybe caps and exclamation marks was too much.

Or if you did respond but perhaps were after something a little more racy, I apologise.

Now this is a great concept - people powered customer service.

People talk about your product, company and services online in various public guises, in small niche news groups, on blogs, in game/world etc...

The more enlightened brands facilitate forums on their sites as a way to reduce FAQs, misinformation and telephone agent costs. Others sent lurkers into the blogosphere as outreach customer service. Others monitor these conversations to gather insight or and very few identify influencers and structure a way to speak to them.

Most do none of the above.

This site seems to tap into the trend and has come up with a platform to enable any company or individual to do this and aggregates it all in one place. Nice and simple. Sign up to keep track on the discussions around you or your brands or heaven fore-fend get involved.

Tags: getsatifaction.com giles rhys jones marketing trends customer service

Jan Leth: Conversations About The Future Of Advertising

View Upload your own

Tags: jan leth future of advertising giles rhys jones ogilvy dada data alpha beta cannes speech

Tuesday, April 22, 2008

The Agency VC

As agencies search for a/the new model many seem to be favouring the approach pioneered in the communications space by Anomaly NYC: Partnerships with entreprenuers and innovators to develop their proposition and take to market strategies in exchange for shared IP.

Ogilvy has had an Innovation Lab based in Singapore for several years developing mobile applications and the model has just been rolled out to London and New York. At MIPTV the Lab recently ran a 2 day workshop as part of the Content 360 competition to identify and refine cause related marketing initiatives for our clients. Rachelle Boyle, who I was mentoring, won for her fantastic Fanta's Unxepected Heros idea about raising money to educate third world countries on the Sodis filtration process. Basically if contaminated water is left in a soft drink plastic bottle, of the type that Fanta comes in, for 6 hours in the sun it becomes drinkable.

It looks like this is one of a number of initiatives by ad groups and holding companies to establish units to determine the future of digital media.

The Interpublic Group set up a Futures Marketing Group, which houses its IPG Emerging Media Lab.

WPP Group has WPP Digital, which handles its investments in emerging media companies like Spot Runner, Jumptap and others.

Publicis Groupe has Denuo, a new-media consultancy that advises start-ups on ad models in exchange for equity positions in them.

Havas media lab is a research and development unit to partner with clients and start-ups to find new ad models.

Vincent Thome, fresh from a whorld tour, has an interesting take on the shared future of VCs & agencies.