Our estemed creative director playing his Chrimbell iPhone.
Monday, December 22, 2008
Wednesday, December 17, 2008
First choose a carol, then select a bell. Then just ‘ring’ your iphone like you would a real bell. Each ringing movement sounds a note of your chosen carol. Play as fast or as slow as you like.
Gather your chums and form a festive handbell chorus
Ring in the season with Jingle Bells, Ding Dong Merrily on High, Away in a Manger, We Wish You a Merry Christmas, Silent Night, Little Donkey, Oh Come All Ye Faithful and Auld Lang Syne.
Chrimbell is the ultimate accessory for the modern caroler. It’s Caroling 2.0 or, like, a Christmas Guitar Hero.
In association with Golden Gekko.
Monday, December 15, 2008
Thursday, December 11, 2008
- They start fires. Blogging forces you to come up with new stuff. To be interesting.
- They understand the value of connection. And are connected. To other interesting people.
- They get digital. They appreciate the nuances and potential of social media. And how it works. Because they're doing it, not looking at it
- They're bothered. They have an opinion. They're not afraid to express it.
- They're passionate about their subject. And real passion is rare indeed.
Wednesday, December 10, 2008
A crisis is a chance to break ingrained structures and behaviors that sap the productivity and effectiveness of many organizations. Such moves aren’t a short-term crisis response—they often take a year or more to pay dividends—but are valuable in any scenario and could help a company survive if hard times persist. Although employees may dislike this approach, most will understand why management aims to make the organization more effective.
This may, for example, be the time to destroy the vertical organizational structures, retrofitted with ad hoc and matrix overlays, that encumber companies large and small. Such structures can burden professionals with several competing bosses. Internecine battles and unclear decisions are common. Turf wars between product, sales, and geographic managers kill promising projects. Searches for information aren’t productive, and countless hours are wasted on pointless e-mails, telephone calls, and meetings.
Experience shows that streamlining an organization to define roles and the way those who hold them collaborate can greatly improve its effectiveness and decision making. When jobs must be eliminated, the cuts mostly reduce unproductive complexity rather than valuable work. As Matthew Guthridge, John R. McPherson, and William J. Wolf point out in “Smart cost-cutting in the downturn: Upgrading talent” (available on December 4), Cisco took that approach in shedding 8,500 jobs in 2001. When the company redesigned roles and responsibilities to improve cooperation among functions and reduce duplication of effort, talented employees were more satisfied in a more collaborative workplace.
In fact, many functional areas offer big opportunities: greater effectiveness, lower fixed costs, freed-up capital, and reduced risk. This could be the moment to redefine and reprioritize the use of IT to increase its impact and cut its cost. Other companies could seize the moment to control inventory; to reexamine their cash flow management, including payments and receivables; or to change the mix of marketing vehicles and sales models in response to the rising cost of traditional media and the growing effectiveness of new ones.
As customer preferences change, competitors falter, opportunities to gain distressed assets emerge, and governments shift from crisis control to economic stimulus, the next year or two will probably produce new laggards, leaders, and industry dynamics. The future will belong to companies whose senior executives remain calm, carefully assess their options, and nurture the flexibility, awareness, and resiliency needed to deal with whatever the world throws at them
Monday, December 08, 2008
Tuesday, December 02, 2008
Monday, December 01, 2008
Ogilvy Advertising has developed a mobile application for Fanta that is only audible to teenagers.
The application is based on the same technology used to deter teenagers from hanging around outside shops and bus shelters, the Mosquito Teen Repellent, developed by Howard Stapleton.
The Fanta Stealth Sound System, uses high-pitched frequencies, only audible to the under 20s. It includes wolf-whistles, warnings, pssts and sound tags for phrases like "cool", "uncool", and "let’s get out of here".
Bo Hellberg played it all the way through my presentation to the board on branded entertainment. And yes, despite the prevalence of ironic t-shirts, difficult glasses and trainers hinting at at least a desire to recapture their youth, no one noticed. Not even me...
So we have just got one of these babies in the Ogilvy Labs office - as demonstrated by the lovely Sasha.
Good to see BMW putting theirs to good use. Too much money to invest in what is a glorified kiosk?
Hat tip Blogilvy.nl
Tags: bmw digital+advertising microsoft surface giles rhys jones
Tuesday, November 25, 2008
Monday, November 24, 2008
Or what if Philip Green owned an ad agency.
Friday, November 21, 2008
So over 10,000 of you have read the post on 10 Trends In Digital Advertising for 2008 so I thought I would check to see how we did (‘we’ as this was a remix from most of your blogs). In preparation for this/next year's list a quick review would suggest that last years list wasn't too off the mark. What do you think?
1. The term “digital agency” as a catch all for doing everything digital not matter what the discipline will start to lose relevancy. As PR, brand, direct and design agencies all develop digital skills “digital” will just become a specialism within those disciplines.
9/10 - set to continue at a pace
2. Consequently roster agencies based on channel will become redundant as clients look to task based allocation of accounts, covering disciplines and channels.
6/10 - set to continue as the lines continue to blur
3. We will see more of the likes of Neo being appointed lead media agency, though the focus will shift from the traditional “buying attention” to understanding how purchased media can enhance “earned attention”.
4/10 – traditional media agencies are fighting back by buying up inventive & creative thinkers
4. To this end creative agencies will move from creating TV ads to creating experiences that they film and encourage others to and share. Think Sony Paint ad but designed as an event to participate in rather than just a few people attending the filming of a TV ad.
7/10 - set to continue. See Absolut
5. Whilst digital media agencies will become lead agencies less digital creative agencies will as the watch words shift from viral, widgets and microsites back to defining the big idea, and more people remember that “branded utility” can also mean being entertaining. Digital agencies will continue to creak under the weight of doing everything digital.
6/10 - set to continue though they are starting to build a good network of supplier partners to deliver, see below:
6. That said competitive agency lines will start to break down as partnerships will start to form in unlikely ways as agencies struggle to be masters of all trades and managing digital suppliers will start to replicate how we work with TV directors and production companies though specialist “conductors” with a large black contact books will become some of the most important people in the agency.
8/10 - set to continue as conductors become increasingly important.
7. A new creative dynamic will start to emerge with experience planners, technologists and even third parties become an integral and ongoing part of the development process rather than at either end.
8/10 - set to continue but only really happening in digital agencies rather than traditional based ones
8. Lack of specialist staff will continue to be a concern with more people looking to balance consumer culture with a positive work life balance. Agencies will start to offer individualised remuneration packages based on flexible working hours and locations as well as international and cross discipline opportunities, not just cash.
5/10 - credit crunch has put paid to that
9. Social media will also continue to play a part in advertising life as the power brokers of tomorrow meet across Facebook and twitter rather than/or as well as Soho bars.
9/10 - more, more, more
10. With 80% of the global economy based locally the importance of global reach and local expertise and ability to deliver on the ground will increase.
7/10 - efficiencies still driving large accounts this way
er...10a. The bar bell structure will continue to pervade with the big networks getting bigger and more encompasing, the few middle sized players being squeezed and loads of new and innovative companies like Anomaly, Callcott Marketing and The Ides Of March getting in on the game and taking a part of the IP for their ideas.
8/10 – set to continue with the larger players developing VC type models.Tags: digital marketing trends agency of the future advertising trends giles rhys jones
Thursday, November 13, 2008
Wednesday, November 12, 2008
Monday, November 10, 2008
Friday, November 07, 2008
Wednesday, November 05, 2008
Monday, November 03, 2008
“With your support, Breadline
- Join our campaign.
- Submit your bread baking recipe.
- Make a donation to Breadline
- Vote for your favourite recipe.
- Bake a loaf of bread and blog about it.
- Bake many loaves of bread and host a bake sale.”
Check out my Pecan, Raison & Honey effort.
500g granary flour
1 tsp yeast
A handful of pecans and sultanas chopped
A couple of tsp of honey
1 tsp salt
2 tsp milk