Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.
Thursday, November 13, 2008
Navigation By Paint
Nice find from the chaps at Ogilvy.nl. A first-person painting game by Ian Dallas. It is set in an white/black world. Players can splatter paint to help them find their way around. Dulux or Sony Bravia would be a great brand fits.