From Ogilvy Brasil. Another example of scaling an experiential campaign as predicted in the 10 trends of 2008 (good to see many of them still stand up)
Tuesday, April 13, 2010
Thursday, April 01, 2010
Safe Text allows users to send texts which then self-destruct, leaving no trace. Wired celebrates its first birthday in the UK with a new mobile campaign created by Ogilvy. The texts, which are Wired-branded, are destroyed shortly after being opened, never to be seen again.Safe Text will work on any mobile phone which can connect to the internet, it is hosted on a mobile internet site accessible by texting ‘Wired’ to 83118. Once registered, users will be able to send up to 10 Safe Texts per day.