Saturday, October 31, 2009
another great use of augmented reality. i say 'another' but there are very few out there. good to see people are starting to realise how to use this nice shiney object, rather than just doing it for doing its sake. who do you think will be the first to tag their whole product catalogue - unilever or p& g; hold up a product and it tells you how to use it, shows you a recipe or adds it to your basket...
Tags: augmented reality bk dollar bill giles rhys jones
Friday, October 30, 2009
Thursday, October 22, 2009
Wednesday, October 14, 2009
What value the intangible? Everyone in marketing should watch Ogilvy UK Group Vice Chairman, Rory Sutherland speak at TED on how advertising adds value to a product by changing perception. That change in perceived value can be just as satisfying as what we consider “real” value.
Comments suggest this is up with the best TED talks ever...
Disclaimer: I am lucky to work with Rory/hang on his coatails.