Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.
Monday, November 24, 2008
"Top Shop" Marketing Strategy
Or what if Philip Green owned an ad agency.
TopShop marketing: watching the market, seeing the fashion, copying the big innovative boys, moving fast, undercutting ands changing tack all the time.
I guess this is one take on the 20% of the 80/20 rule.