Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.
These guys are great, they have a site http://improveverywhere.com/. I love the one they did in grand central station. What are the chances that this get hijacked for commercial gain?... umm that's not a bad idea
4 comments:
These guys are great, they have a site http://improveverywhere.com/. I love the one they did in grand central station. What are the chances that this get hijacked for commercial gain?... umm that's not a bad idea
too late - see the end credits - sponsored by absolut!
ah... great minds think alike (or fools seldom differ!) lets go with the first option.
Awesome idea!
Find out more about experiential marketing here
Experiential marketing for the small business
http://www.marketing-made-simple.com/articles/experiential-marketing.htm
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