Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.
Monday, December 01, 2008
BMW & Microsoft Surface
So we have just got one of these babies in the Ogilvy Labs office - as demonstrated by the lovely Sasha.
Good to see BMW putting theirs to good use. Too much money to invest in what is a glorified kiosk? Hat tip Blogilvy.nl