Thursday, December 03, 2009
Tuesday, December 01, 2009
A range of different sized virtual women model a variety of underwear. KnickerPicker is the best online shopping experience I have seen in a while. Practical for chaps - my mrs is a cross between blonde #1 & brunette #2 - and women can actually see what their purchase might look like. I love the "get your own Virtual Underwear Catwalk" feature and the effect it might have on my dwell time scores...
Tuesday, November 10, 2009
Twitter username: @@ogilvy
Why do you deserve an award?: i harnessed ogilvy employees blogs to deliver a credible & representative voice to a large corporate & spread great marketing ideas globally
What were the objectives?: 1. to experiment, learn & walk the walk. 2. to spread & harvest great marketing examples, thoughts & opinions across geography & discipline
What have you achieved?: 16,500+ followers, #1 ad agency, 5%> unfollow rate, 1:1.5 RT ratio, positive anecdotal feedback & some good banter
Saturday, October 31, 2009
another great use of augmented reality. i say 'another' but there are very few out there. good to see people are starting to realise how to use this nice shiney object, rather than just doing it for doing its sake. who do you think will be the first to tag their whole product catalogue - unilever or p& g; hold up a product and it tells you how to use it, shows you a recipe or adds it to your basket...
Tags: augmented reality bk dollar bill giles rhys jones
Friday, October 30, 2009
Thursday, October 22, 2009
Wednesday, October 14, 2009
Friday, October 09, 2009
Monday, September 14, 2009
Thursday, September 10, 2009
Monday, September 07, 2009
Sunday, September 06, 2009
Friday, August 28, 2009
Thursday, August 27, 2009
Monday, August 24, 2009
Wednesday, August 19, 2009
Monday, August 10, 2009
Wednesday, August 05, 2009
Tuesday, August 04, 2009
Wednesday, July 29, 2009
Excellent website launched by the MoMA in New York to help visitors planning their visits at the museum.
Summer at MoMA connects to your Facebook profile, scans it, analyses it and matches your preferences in the social network with the experiences currently offered at the museum. In less than a minute you receive personal recommendations that you can add to your profile and send to friends.
Turning pervious social media on its head: Dont create an app to go on Facebook, use Facebook to power and personalise your content.
Monday, July 27, 2009
Tuesday, July 21, 2009
Friday, July 17, 2009
Wednesday, July 15, 2009
Wednesday, July 08, 2009
Great campaign from the Lance Armstrong/Nike Livestrong campaign at this year's Tour de France.
As you may or may not know it is customary for fans to chalk/paint messages on the road before the riders go by to show their support/disdain/abuse whatever. TV cameras usually pick up the messages in their coverage as well.
Now Nike are offering you the chance, wherever you are in the world, to create a message of hope or support online & on mobile and then have it actually painted on the road in France by a chalkbot!
They will also send you and image of it with the relevant googlemaps reference so you can find your message en route and can work out when the riders will be going past...
Thursday, July 02, 2009
Here's an example from Go Figure titled The Past and Future of Information. I say "sort of" because no numbers were used to create it. It is openly unscientific.
Tuesday, June 23, 2009
The shirt has the cover art on the front, the track list on the back and a code to download the songs on the shirt’s hang tag.
Using the album as a marketing ploy, giving people a physical purchase.
Nice work...more here.
Monday, June 22, 2009
Can't see him popping round for a cup of sugar and getting very far.
I spent my formative years there, love the place and have a certain amount of sympathy but cover your arse guys.
Tags: saatchiandsaatchi ad hacked asa bailey giles rhys jones
Sunday, June 21, 2009
The IBM Seer app aggregates a number of Wimbledon relevant Twitter feeds and pushes them to your phone.
The IBM Wimbledon scout feed provides the latest updates on everything that’s happening in and around the grounds. The app also delivers twitter feeds from players, tennis celebrities and the official Wimbledon blogger.
To get the inside line on all things Wimbledon text “smart” to 60999.
Tags: ibm wimbledon twitter giles rhys jones