Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.
Monday, November 10, 2008
Behind the Scenes On Obama Election Night
Another great example of opening out and letting go of your brand. This Flickr photo set from the Obama campaign is fascinating.
That is a very interesting picture of the soon to be president's home life. I was impressed/surprised with how plain the surrounding of the living room were. I think it's the lack of ostentation that most impressed me and will invariably help Obama tie himself into the middle class as one of them.
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That is a very interesting picture of the soon to be president's home life. I was impressed/surprised with how plain the surrounding of the living room were. I think it's the lack of ostentation that most impressed me and will invariably help Obama tie himself into the middle class as one of them.
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