Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.
Thursday, February 15, 2007
Nice Pipe: Generate Your Own Mash-Up
Yahoo! Pipes allows you to aggregate and manipulate numerous interactive feeds outputting them in the way you find most relevant. As information becomes ever more available navigating it becomes increasingly important.
See this Ogilvy Blog Pipe which takes numerous RSS feeds from Ogilvy worldwide blogs, translating the French and German, then orders them by date published. i have dropped the combined feed into my sidebar.
Tags: yahoo! pipes ogilvy
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3 comments:
I have just added a search functionality: http://pipes.yahoo.com/pipes/PIHgOKe92xGQXECJdbq02Q
Very cool and great idea Giles. I'll be linking to this and writing about it very soon!
Hi Giles. This is really, really cool.
Cheers,
Marcus
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