Tuesday, February 06, 2007

Social Regulation

Brands including Masterfoods and Pepsico have started to pull back from targeting kids online. In a recent article in NMA I commented that this has major cash implication for the industry that has particular affinity for youth and that was anticipating a windfall. Though not short of a bod or two this could become a trend that could potentially extend from food to other areas.

Another point I raised but that didn't make the article was the web's ability to self regulate. From Kryptonite and Dell to Hummer consumers have not be shy about pointing out corporate hypocrisy or malpractise. Companies need to self regulate before people force them to.

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