Some interesting musings from the founder of AdAge's Agency of the Year and much lauded as the big thing:
Bob Greenberg on web 2.0’s impact: “If web 2.0 represents community and social collaboration on a grand scale, then in many ways we’ve simply gone back to the web 0.0 future”.
R/GA Earns 'Adweek' AOY Kudos: “The nature of storytelling is changing in a world shifting from analog to digital media.”
Branding in 3-D (pdf): "Message, time, place must align to really reach consumers"
Ad 2.0 (video): "Nightly Business Report"
Redefining Relevance (pdf).
Though their site talks about engagement neutrality yet they only operate in the digital channel, err surely something wrong with this picture.
No comments:
Post a Comment