Reuters look back at a demanding, disruptive and exciting year in technology.
Technologies are converging and media meshing, allowing people unprecedented choice over the media they consume.
Though this has been a challenging time for many traditional media businesses, it is also one that is rich in possibilities.
Reuters technology correspondent Matt Cowan revisits some of the highlights and top talking points of 2006 in tech.
FEATURED SPEAKERS:
Chuck D, Rapper
Marissa Mayer, Google VP of Search Products
Bill Gurley, Benchmark Capital Partner
Maurice Saatchi, M & C Saatchi Executive Director
James Murdoch, BSkyB CEO
Rory Sutherland, Ogilvy Group UK Vice-Chairman
Tags: Ogilvy, Disruption, Murdoch, Saatchi
Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.
Tuesday, February 13, 2007
Embracing Disruptive Technology
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