Tuesday, February 13, 2007

Communities in Advertising

Tomi Ahonen interviewing Rory Sutherland, Creative Director of OgilvyOne. Rory Sutherland has been very closely involved in guiding the company on its path of interruptive advertising through interactivity and onto engagement marketing. He has a passion for learning about customers and communities and speaks frequently on these topics around the world. Tomi and Rory discuss the fundamentals about community. While MySpace, YouTube, Second Life and Flickr are all the rage today, communities are as old as human existence.

Tags: , ,

No comments: