By early January more than 3,000 IBM employees had acquired their own avatars,Cheers Rob.
and about 300 were routinely conducting company business inside Second Life.
"The 3-D Internet may at first appear to be eye candy," Palmisano writes in an
e-mail interview, "but don't get hung up on how frivolous some of its initial
uses may seem." He calls 3-D realms such as Second Life the "next phase of the
Internet's evolution" and says they may have "the same level of impact" as the
first Web explosion.
Tags: IBM social trends giles rhys jones second life Sam Palmisano