Amelia Torode points out that Dove's latest campaign missses a trick. The campaign encourages consumers to fill in a survey: "Real women know best when it comes to beauty care. So good or bad we really want to hear what real women have to say." However it resorts to banal questions like "Dove makes me feel more confident to reveal my underarms. Agree/Disagree".
This is annoying that they missed a trick on this one. With innovative research techniques like Imagini's visual based work they could have done something more interesting that actually lives the brand of consumer champion and real-ness.
Surely they would have enough insight from the vast commentary they get on campaignforrealbeauty.com. This smacks of marketing size 12s stomping in.
1 comment:
Thanks for the comment and link
Can you ask the Dove team whose idea it was, it smacks of being a client one.
Cheers!
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