Search for Coke's new global end-line "The Coke Side of Life" and you get this image.Search is much maligned as just a single stage at the bottom of the purchase cycle. It does that and more besides.
More examples from Amelia Torode including a link to "Google isn't a search engine, it's a reputation management system." from Clive Thompson.
Tags: search giles rhys jones google
4 comments:
Glad you liked it. I saw the new Lloyds "for the journey" at the weekend (which I love) so tried to Google the phrase "for the journey" and only got evangelical churches!
Spot on Giles, (and thanks for the comment).
80% of people begin a web session by searching. That Coke example is a basic schoolboy-error piece of poor PR. This is the equivalent of a Coke customer services rep answrering the phone with "hello Pepsi speaking, how can we help?" Basics.
http://www.jimdowling.typepad.com
Using Paid Search as a Branding Vehicle: http://www.imediaconnection.com/content/13855.asp
No it is a search engine. It's just the fact that most marketing departments for oversized brands are incompetent at digital marketing. Who , in their consumer mind, would actually search for Coke on Google in order to buy the product?
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