Technology has fundamentally changed how brands and their audiences communicate, not just online but across all channels. Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery.
Thursday, February 01, 2007
Martin Sorrell On The Media Industry
Martin Sorrel on MediaWeek.tv, a series of web chats from Media Week in association with Microsoft Digital Advertising Solutions. The Webchats feature some of the highest-profile names in media from Andy Duncan – CEO of Channel 4 to Fru Hazlitt, CEO of Virgin Radio. They discuss the big issues of the day: from the future of traditional media channels in an increasingly convergent and digital world, to the evolving role of media agencies in the modern client mix.
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I like that he said right at the start that there has never been a better time to be in media. Not enough is made of this with either the people who work in it right now or the talent we are looking to attract as an industry.
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