Thursday, April 23, 2009
Why Mobile Marketing Will Never Make Any Money
Jmac's observation at a recent mobile marketing event where everyone was overly focussed on the money and a post from Rory on the problem with naked greed isn't the greed it is the nakedness leads me to believe that the majority of people involved in mobile marketing will not make very much at all.
Mobile conferences often feel like the first hour of a department store mega sale. Everyone rushing around detirmed to buy something, anything, excited, afraid and not a little desperate and sweaty.
Monetising mobile? No, be passionate about what you do, tangibly so, be curious, want to improve peoples lives through mobile.
People buy that.
Tags: monetising mobile mobile advertising giles rhys jones