the problem with naked greed

Isn't the greed, it's the nakedness.

Rory Sutherland on the value of the perception of a non-selfish motivation.

Or, put another way, nobody buys German cars because the Germans are greedy – they buy German cars because they believe that Germans are obsessively, indecently, neurotically obsessed with cars.

Is your brand a capitakist or creativist?

Tags: giles rhys jones