Saturday, April 11, 2009

the problem with naked greed

Isn't the greed, it's the nakedness.

Rory Sutherland on the value of the perception of a non-selfish motivation

Or, put another way, nobody buys German cars because the Germans are greedy – they buy German cars because they believe that Germans are obsessively, indecently, neurotically obsessed with cars.

Is your brand a capitakist or creativist?


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