Working at a digital agency would be too easy. Yeah you still have to struggle to get decent work out but try the life at an integrated agency.
Your clients and the agency teams are often coming from a traditional background with limited digital understanding. The process and systems are set up to deliver a very different product. The culture is radically and the people oten just don't get it.
So why do digital people join traditional agencies?
- to produce great individual peices of digital work - yeah,
- to leverage the power of truely integrated campaigns - hell yeah,
- to change people and process - hell...
It is a lifestyle choice.
Bring out the sack cloth and ashes.
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