Monday, April 20, 2009
Stop Telling Me To Invest In A Recession
If I see another well crafted article from an agency or media owner on how clients need to invest in marketing in a recession I might jump from the nearest bank executive suite - don't worry i'll be taking a couple of bankers with me.
Dont tell me you are funny, tell me a joke is a much used analogy that sort of applies here. (I am too tired to overthink this.)
But basically agencies should invest in themselves and show the way. Not trumpet blowing but I spent this morning mentoring at Seedcamp london with Ogilvy Innovation Labs.
Follow the McKinsey 80/20 rule, the Google 70/20/10 or microsoft recession investment to avoid missing the boat in the Satir theory of evolution through a crisis...
Tags: giles rhys jones